Is one draft all you need to write a book?
Another pitfall is that people think that one draft is
all you need to write a book. Right? Just write it out, and it's fantastic. And
if you're talented, you can just write it and it's done. They don't realize
that writing is actually rewriting.
That's what my journalism teacher taught me in my first day at journalism
school. Writing is rewriting. You need to write and craft and craft.
So, with our amateur writers, we tell them, “Look if you're writing your book yourself, you should plan on at least three drafts.” We, as
professional writers, plan on two to three drafts.
We have one stage in our process called “Tell My Story.”
That’s where we're interviewing you and gathering the content. And then we
start writing it. First draft, second draft, third draft. First draft, we don't even get to everything.
We get to maybe 80 percent, because there are holes in there. There's logic that's
missing. There are stories that don't match. So, the first draft is maybe about
80 percent of your content.
Second draft, we get closer to 100 percent, because we've got
all the answers from you. Third draft, we're really honing it for voice and
theme, and looking at the book as a whole, so that the reader has an incredible
journey from the beginning through the middle to the end.
A book is a journey. A book is actually a hero's journey,
an emotional journey that you're taking people on. So, even if you're writing a
business book, you want to take your reader on an emotional journey. And it may
also be called the hero's journey. So, you know, one of the great stories that
I love is [The] Lord of the Rings, right? So we have the little hobbit who's unsure
in his world. And then he decides to go on a journey, and he's facing all these
foes and battles, but he has guides all along the way. But in the end, he has a
final battle, his final climax. He himself has to pull the courage and all the
lessons that he's learned along the way and have the courage to finally face
his demons and win the battle. In his case, it's throwing that ring into that
So, your book wants and needs to take the reader on that
journey. In the beginning, in your introduction and your first chapters, you're
talking to a reader who's unsure, who's maybe frustrated, who's challenged and
confused about whatever problem they're facing in the world. Then you take them
on the journey. Every single chapter is a new challenge or a new thing that they
have to deal with and learn in that journey to success. And you share with them
along the way. Your reader is going to feel relieved, comforted, clear,
confident, all along the way. At the end, they finally get that last piece that
they need. And they are going to win and learn and earn that right to be
successful. By then, they're going to be transformed, confident,
clear, positive about what needs to happen and healed by what needs to happen
because of all the lessons you've taught them along the way. At that point, you
invite them to join your tribe and go to the next level of growth.
with a business book, you are taking them on that emotional journey, that
hero's journey from problem to solution, solution, solution, to transformation
and growth. So, make it a great business book.