Big Macs & Top 5 Book Trends during Covid
Pastime reading during this pandemic
Two weeks ago, I had a
yearning for a McDonald’s Big Mac.
As a quasi-vegan, I haven’t
eaten beef for years. But I suddenly started fantasizing about “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions –
on a sesame seed bun.”
It reminded me of Happy
Meals with my dad.
On other days, I longed
for Campbell’s Mushroom Soup (processed soup is so unhealthy!), breakfast sandwiches
from Jack in the Box, Musubi rice balls, fried Spam and eggs, and even instant packaged
ramen (all those soup chemicals make people go bald!).
My only explanation: a sudden
longing for childhood comfort food, brought on by the Covid crisis.
Have you found yourself yearning
for comfort food too?
The same is true with books.
After two months of
lockdown, the trends show that people have returned to childhood pastimes of
But instead of reading printed
books, our habits have changed slightly in the age of quarantine. Obviously, we’re
not buying books at stores, book signings or speaking events. But we’re still
We’re reading, listening
to and writing books more than we have in a long time.
Click here for next steps with your book.
Here are the Top 5 Book Trends:
1. Digital book sales up — More people are reading digital books.
With more time at home, people are
downloading books to their tablets and devices. All major publishers are
reporting lower sales for printed books, but higher sales for digital books. At
Simon & Schuster, digital book sales grew by 13% in the first quarter of
2020. Hachette’s digital book sales exploded by 17%.
Among our authors, some have skipped printing books and simply offered digital
books. Our full packages include publishing on Amazon Kindle. Let’s talk.
2. Audiobooks — More people are listening to audiobooks than ever.
A company which sells downloadable audiobooks, Libro.fm,
reported having “record sales” since the pandemic started.
Our custom ghostwriting packages include publishing on Audible. You can also
skip the book printing and go straight to Audible. Let’s talk.
3. Writing books — More people are writing books.
Based on anecdotal experience, we’re seeing a
surge in people writing books.
Many people have called us, saying they have time at home now to start writing
their books. Their unemployment, furlough, and/or severance checks have kicked
in. Before working again, they want to use this time to fulfill their book-writing
Authors are engaging us to ghostwrite their books or guide them to write their own.
4. Finishing books — More people are finishing books
Again, we’ve talked to a lot of people who said
that now is the perfect time to finish that book they started writing, say, three
years ago. They are dusting off their manuscripts and getting them done.
They ask us to fine-tune their book plans and coach them along the way. Let’s
5. Online courses — More people are turning their books into online courses.
Speakers, coaches and trainers have gone all
online. One platform, Udemy, reported 130% growth in demand since lockdown.
If you have a book, you should create an online course too. Several of our
authors have asked us to do this for them. Let’s talk.
Books are go-to’s during
times of stress. If you haven’t written yours, now is the time to do so.
If you already have a book
or books out, now is the time to turn them into online courses.
My Big Mac was delicious. But
it was a lot smaller than I remembered. Either those burgers have shrunk, or I
have gotten a lot bigger since I was in 10th grade.
And oooh… I’ve enjoyed many delicious meals with Spam, rice balls and hot, savory,
chemical-flavored instant ramen.
We’re here to help get
your books. And share stories about childhood foods.
I’m all ears.
by Helen Chang, ABM Editorial Director
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