A Powerful Way to Tell Your Personal-Story

Your Expert Origin Story™ creates that
emotional connection to your readers.



For Sarah Ruggera’s birthday, she received a cake in the shape of her book that we just launched.

I think it looks delicious—both as a cake and a book.

Her book, Happy Me, Happy We: 6 Steps to know yourself so you know what you want in a relationship, is about finding happiness in yourself before finding happiness in a relationship—especially if you’re already married.

In her book, Sarah, a marriage therapist, tells some heartbreaking, tough and inspiring stories.



In particular, we share what I call her Expert Origin Story™. Just as every great comic book superhero has an origin story that launches them to greatness, so does every entrepreneur and visionary.

In an Expert Origin Story™ we show an author’s most vulnerable moment, which launched their journey to mastery. The lessons the shero learns along the way form the key points of the book.


In Sarah’s Expert Origin Story™, she tells how she came home one day to an empty house, with a note from her husband saying he needed time away from her.

Enraged, she stalked him at his office, hunted him down at his hotel and publicly abused him verbally for leaving her. Needless to say, they divorced. The devastation and shame launched her on a quest of introspection and therapy about how to have happiness within regardless of a spouse.

Twenty-five years later, she is a renowned marriage therapist, specializing in affairs intervention. Her book shares her no-nonsense methods for happiness in life and marriage. As a therapist, she has helped hundreds of couples regain joy and fulfillment.

Sarah’s stories of her clients provide riveting narrative. But it’s her Expert Origin Story™ that creates a powerful emotional bond with her audience.

What’s your Expert Origin Story™?

Are you ready to share it in a book that resonates with your audience, while showcasing your mastery and wisdom learned along the way? 

If you’d like to explore options, click here.

We’re proud to launch Sarah’s book. It debuted as a #1 Amazon bestseller in her category.

Happy birthday, Sarah! And happy birthday to all our authors who launched their books this year.

If you’re ready to write, design and publish your book, click here.

by Helen Chang, ABM Editorial Director


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