One of the biggest
winners in 2020 was our old friend: books. And the book trends are likely to
continue through 2021.
People turned to books
like never before. Books provided entertainment, information and inspiration.
With the growing digital economy and home-based lifestyle, this book market
trends are likely to continue for years to come.
Looking at the
publishing stats of 2020, we can see how the book industry will continue to
What does this mean for
you and your book?
See my top 7 predictions
for the publishing industry in 2021, and how you can ride these trends.
1. Printed books sales continue to grow.
People are hungry for books! In the U.S., readers bought about 7% more books in 2020 than in 2019, according to Statista.com.
We’re talking printed books here. Book buying trends shows that
people bought 6.2% more hardcovers and 8.3% more paperbacks in 2020 than in
2019, according to NPD BookScan.
Write your book—people want to read it!
2. eBook sales keep exploding.
Tablets and devices are fast-replacing printed books. In 2020,
sales for eBooks (digital books) exploded 16% from the previous year, according
to the Association of American Publishers.
Another important stat: More than 1 out of 3 books sold in
2020 were eBooks.
Turn your book into an eBook!
3. Audiobooks light-up sales
Audiobooks are the comets of the publishing industry. Audio book sales trends in 2020 shows that people in the U.S. bought 17% more audiobooks compared to 2019, according to the Association of American Publishers.
It’s not just lockdown. As smart speakers such as Amazon Echo
and Google Home become more widespread, audiobooks are increasing in
Create an audio version of your book!
4. Podcasts accelerate.
Podcasts are the new radio. And veteran radio stations, like iHeart, have been scrambling to acquire podcasts.
According to Infinite Dial 2020, more than half the U.S.
population—55%—listened to a podcast in 2020, up from 51% the year before.
Expect more ears on podcasts in 2021.
Turn your book to a podcast! And turn your podcasts into a book!
5. Independent Publishing (Self-Publishing) takes the stage.
Just as Netflix is taking over Hollywood, so is Amazon taking over the publishing industry. Top authors, including Dean Koontz and Patricia Cornwell, left their traditional publishers to sign with Amazon’s new publishing company. Like Netflix sweeping the Oscars, Amazon is starting to bag literary awards.
Mirroring Hollywood studios, traditional publishers face
shrinking revenues. In 2020, Penguin Random House announced a deal to buy Simon
& Schuster. The consolidation will likely send more professional editors
and designers to independent publishing houses.
The publishing house that you set up (yes, we can help you do that) can garner more respect than ever before.
6. Amazon grows as King Kong.
Already a Gorilla, Amazon rules the book jungle. Last year, 67% of all books sold worldwide were through the online platform, according to Bookseller. Expect more growth in 2021.
With the rising online economy, Amazon is likely to keep
pounding its chest as the world’s largest bookstore.
You want your book on Amazon!
7. Independent booksellers rise-up.
Every Goliath has a David. As Amazon matures, so do its smallest competitors. One of the fastest-growing booksellers is bookshop.org, which supports local and independent bookstores. The online platform has gained a fierce following, especially with Millennials, who want an alternative to Amazon.
Buy books here to
support the small guys!
You can write and publish your book in 2021. It’s easier now than ever.
Do you want to explore
how? Let’s talk.
Harness these book
industry trends to reach your goals with your book.
by Helen Chang, ABM Editorial Director
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