happens in five ways. First, the book will help you to land keynote addresses,
not just basic speaker gigs. I had a friend who was unbelievably proud to be
paid $11,000 for a speaker job at a three-day conference. After his talk, he
got all sorts of praise, including that he was even better than the keynote.
However, he was deflated to find out that speaker was paid $35,000 in keynote speaking fees. He found out the
discrepancy came down to one thing—the planners selecting a keynote speaker chose the other speaker because he had
written a book. The conference’s organizers felt that having a book positioned
him as an influencer, which would attract more attendees.
how you would feel. If you had the chance to hear from a motivational speaker bestselling author or just a regular speaker, what
would you choose?
second way a book can expand your keynote
speaking fees is by helping you reach a bigger and more widespread
audience. One author came to me because he knew he could speak at schools and
lower-key events but he dreamed of landing higher-paying engagements. He even
dreamed of testifying in Congress to help our country. By writing a book, he’s
on his way.
third option to increase your speaking income is making a deal to waive
speaking fees but be paid in books sold ahead for each attendee. Many
conference organizers jump at the chance to place a book on each participant’s
chair. They see it as upfront added value.
can also be a magnet for leads. You can tell people in outreach texts that
they’ll get a free copy of your book if they respond. So many people jump at
the chance to get a new book—wouldn’t you? Let your book build that bridge.
and last, you could land that Ted Talk or major, high-profile gig with short
notice. Trust me, you’ll want to have a book immediately available after you
inspire people with your ideas and passion. They’ll want to hear more from you,
so be prepared to give them that chance. The cliché, “Timing is everything” rings
true. So many people have given their high-profile talk, created all kinds of
buzz and then gotten a book deal and started the process. By the time the book
comes out, however, the buzz has long faded. Marketing is so much harder.
TED Talks is a powerful stage to share your message.
let this happen to you. Ride your well-deserved momentum, and increase your
future keynote speaking fees, by starting
your book now.
your book can be simple. However, if it’s bewildering or overwhelming, you’re
not alone. You certainly don’t have to write your book by yourself. Instead, contact
me at firstname.lastname@example.org. See how easy it
is to turn your passion and knowledge into a resource and inspiration for
others. My team will usher you through the process, helping you with any
challenges along the way.
then, be ready to reap the rewards!