Will your book last 20, 30, or even 100 years?
Will your content be so compelling that people still want to read it?
I attended an event this weekend where one author’s book written nearly 30 years ago contained information that is still relevant today.
Dannion Brinkley wrote Saved by the Light in 1994. Yet, his experiences and the information he shared in the book still rivet audiences today.
I had seen his book in stores. It’s been a bestseller for decades. His subsequent 4 books about his near-death experiences have also hit the bestseller charts.
But this was the first time I met him in person and heard him speak. My heart melted as he opened his books and read passages out loud from the stage.
It’s so rare to see people actually reading books from the stage. I loved it!
More importantly, I was struck by the evergreen nature of his content. Decades after publication, his books remain relevant.
That’s what we strive for with our authors—to write evergreen books.
Not all books are meant to be evergreen. For example, if your book is about creating viral TikTok posts or mobile phone technology, it will be like yesterday’s feed a year from now.
But if you want a book that empowers and inspires people for decades to come, you want to write your book with evergreen content.
If you wonder how your book can do that, I’m happy to chat.
I saw Dannion speak at the Gaia Emersion Conference 2022, which featured other bestselling authors including Marianne Williamson, Michael Beckwith, and Sah D’Simone. They all have legacy books.
What’s your evergreen book?
by Helen Chang, ABM Editorial Director
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